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  3. Cricket Ireland announces details of broadcast deals
27th April 2018 by Craig Easdown [CI]

Cricket Ireland announces details of broadcast deals

  • Sky Sports will broadcast ball-by-ball coverage in the Ireland and UK markets of the Test Match against Pakistan (11-15 May 2018) and the two T20Is against India (27 and 29 June 2018).
  • RTÉ Television will broadcast a 1-hour highlights package of every day’s play for the Test Match against Pakistan and the two T20Is against India.
  • Pitch International have sold the overseas television broadcast rights in a number of countries, across a number of networks including in key markets like the US, Canada, sub-Saharan Africa, the Middle East, south Asia and Australia.

“The combined broadcast audience for our summer of men’s cricket will reach many millions of sets of eyeballs – a remarkable achievement for a sporting team that only entered the global consciousness just over a decade ago after its heroics at the 2007 Cricket World Cup,” said Mr Deutrom.

“It’s been an amazing trajectory over the last 10 years. From playing in front of a few hundred a few short years ago, to playing last year at Lord’s Cricket Ground in front of 25,000 – and now we are set to take that next step. To know so many people around the world are interested in our team should be a moment of pride for everyone connected with Irish cricket.”

RTÉ Sport confirmed that the Test Match and T20I highlights shows will on broadcast on RTÉ2 and RTÉ Player.

Ryle Nugent, Group Head of Sport, RTÉ said: “Cricket Ireland’s long journey to Test status reaches a fitting conclusion with a first ever Test Match at home against Pakistan and it is appropriate that the national broadcaster should be there to bring highlights of this historic occasion to Irish viewers free-to-air. RTÉ Sport will also have highlights of both of Ireland’s home T20 Internationals versus India. It's a fantastic start to the new chapter in Irish Cricket and RTÉ Sport are delighted to bring these games to the Irish audience.”

In further news, ITW Consulting will deliver all broadcast production and have secured advertising revenue through in-ground advertising rights during the matches.

The Indian-based company have an extensive catalogue of cricket work, which has included managing and broadcasting the recent Nidahas Cup in Sri Lanka, managing the recent Pakistan Super League and working with a number of cricket boards such as Sri Lanka and New Zealand.

https://www.ticketmaster.ie/browse/cricket-catid-676/sport-rid-10004

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